On January 31, 2006, LANXESS warmly celebrated its first anniversary as a fully independent company. On January 31, 2005, LANXESS was completely out of Bayer and listed on the Frankfurt stock exchange. The company's name, LANXESS, was 100% tradable on the stock market's display.
The independence at this time has special significance for LANXESS: it must face the test of reorganization, must solve the speed of profit, and must face the challenges of the brand, it must also reshape the new corporate culture. Fortunately, as a brand new brand, over the past year, Lanxess, which was initially suspected of being artificially created, has grown into a global corporate group with its own independent image.
For the spin-off from an aircraft carrier, what LANXESS can't change is Bayer's 142 years of history and influence, as well as the intricate business relationship. Fortunately, LANXESS maintains a strong manufacturing and R&D strength, continuously adapts to the development of the times and expands the development space; it continues the quality and brand of the original products and continues to carry them forward; LANXESS products have the trust of customers. And understand that this is a valuable asset.
Winning the image and status in the industry under the new brand is the most tempting challenge for LANXESS.
The success of the performance is the most powerful proof of winning the brand. Of the many achievements made in the past year, the most compelling case for the listing of LANXESS on the Frankfurt Stock Exchange was not only because it was the first time that LANXESS was listed on the stock exchange in 2005, but also because of the great success of this listing - - The share price of LANXESS has risen by about 70% since its listing. All sectors of society, including media, financial analysts and political circles, positively commented on this.
Customer's trust, loyalty and understanding of LANXESS are the best guarantee for the brand. Since the establishment of the new company on the first day, LANXESS has made every effort to establish a new brand, to convince customers of LANXESS with the strength of its products, to increase its loyalty to LANXESS, and to understand what LANXESS does. One of the goals of the LANXESS brand is to get closer to customers with the help of the brand and to better understand customer needs in order to develop the largest market in a region and ensure that it is the best base for selling products.
The cohesion of the company enhances the value of the brand. Many people are looking for: What can carry the future? What is trustworthy? If old groups break up, which new groups should they join? Changes in factories and locations, as well as changes in leadership and organizational pyramids, but brands will not change. It represents the core of things, represents the spirit and the whole of the company, and far exceeds the portion of the company that it occupies. LANXESS uses its firm formula X to unite LANXESS companies worldwide to form a distinctive LANXESS culture, which also determines the brand value of LANXESS.
LANXESS chose an uneven development path: In the past year, LANXESS has experienced the pains of structural adjustment. Under the loyal cooperation of LANXESS in the world, it also tasted the first batch of structural adjustment strategies to be successfully carried out and produced. Fruit. Persistence and determination are the principles of the LANXESS brand.
The independence at this time has special significance for LANXESS: it must face the test of reorganization, must solve the speed of profit, and must face the challenges of the brand, it must also reshape the new corporate culture. Fortunately, as a brand new brand, over the past year, Lanxess, which was initially suspected of being artificially created, has grown into a global corporate group with its own independent image.
For the spin-off from an aircraft carrier, what LANXESS can't change is Bayer's 142 years of history and influence, as well as the intricate business relationship. Fortunately, LANXESS maintains a strong manufacturing and R&D strength, continuously adapts to the development of the times and expands the development space; it continues the quality and brand of the original products and continues to carry them forward; LANXESS products have the trust of customers. And understand that this is a valuable asset.
Winning the image and status in the industry under the new brand is the most tempting challenge for LANXESS.
The success of the performance is the most powerful proof of winning the brand. Of the many achievements made in the past year, the most compelling case for the listing of LANXESS on the Frankfurt Stock Exchange was not only because it was the first time that LANXESS was listed on the stock exchange in 2005, but also because of the great success of this listing - - The share price of LANXESS has risen by about 70% since its listing. All sectors of society, including media, financial analysts and political circles, positively commented on this.
Customer's trust, loyalty and understanding of LANXESS are the best guarantee for the brand. Since the establishment of the new company on the first day, LANXESS has made every effort to establish a new brand, to convince customers of LANXESS with the strength of its products, to increase its loyalty to LANXESS, and to understand what LANXESS does. One of the goals of the LANXESS brand is to get closer to customers with the help of the brand and to better understand customer needs in order to develop the largest market in a region and ensure that it is the best base for selling products.
The cohesion of the company enhances the value of the brand. Many people are looking for: What can carry the future? What is trustworthy? If old groups break up, which new groups should they join? Changes in factories and locations, as well as changes in leadership and organizational pyramids, but brands will not change. It represents the core of things, represents the spirit and the whole of the company, and far exceeds the portion of the company that it occupies. LANXESS uses its firm formula X to unite LANXESS companies worldwide to form a distinctive LANXESS culture, which also determines the brand value of LANXESS.
LANXESS chose an uneven development path: In the past year, LANXESS has experienced the pains of structural adjustment. Under the loyal cooperation of LANXESS in the world, it also tasted the first batch of structural adjustment strategies to be successfully carried out and produced. Fruit. Persistence and determination are the principles of the LANXESS brand.
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