After Sinotruk held a half-year sales work conference at the headquarters of the Group on June 10, 2008, all provinces across the country held subregional sales conferences. For this purpose, Bengang reporters participated in the HOKA user promotion meeting held in Yingkou City, Liaoning Province. And marketing training sessions.
The meeting was held in Yingkou Bayuquan on July 2nd, and was undertaken by Shenyang Branch of CNHTC Commercial Vehicles and Yingkou Handan Automobile & Trade Co., Ltd. As China's III policy has just been implemented, leaders of the CNHTC have also visited the venue. As a fast-growing industrial base, Liaoning is undoubtedly a province with great potential. The conference was held for two days. On the morning of the 2nd, a HOKA user promotion meeting was held. Wang Wenyu, the vice president of the group, introduced the achievements and market performance of CNHTC. Jiao Zhongping, general manager of the sales department of commercial vehicles, made a corresponding analysis on the needs of the domestic heavy truck market, and explained at the same time The market advantage of HOKA products. Regarding the service, CNHTC has maintained its consistent “relative person†brand service. Wang Zuguang, from the Service Center of Commercial Vehicle Sales Department, described the advantages of the “relative person†service.
In the morning's promotion meeting, SINOCHEM selected a number of gold users. They all supported CNHTC and paid attention to the growth of each step of CNHTC. To that end, SINOTRUK thanked them for their support and trust. The user presented a prize and the atmosphere was emotionally affective. While thanking the old users for their support, CNHTC has not forgotten the joining of new users, and the new user turn-key ceremony has also been successfully conducted. The final part of the promotion will be the on-site explanation for the users. The sales personnel in the exhibition area will give one-on-one explanations on the performance advantages of HOKA and the users will guide the test drive on the spot. The atmosphere of the meeting reaches a climax. Wang Wenyu, vice president of the Group, also accepted an on-site interview with the Yingkou TV station, which was a successful announcement. The afternoon's conference focused on marketing training. Li Pengxing, general manager of CNHTC’s marketing department made a speech on the second half of the domestic heavy truck market forecast and CNHTC's countermeasures. General Manager Li expressed his point of view on this very special heavy truck market this year. In the face of new rankings of heavy truck companies in the first half of this year, he called this situation “a normal phenomenon that occurs under abnormal market conditionsâ€. The attitude towards the market is still very rational. Among them, changes in the market have also been analyzed in terms of domestic policies, user needs, and changes in the transportation market, and timely guidance has been given to the sales of its subsidiaries and distributors in the second half of the year.
Jiao Zhongping, general manager of the commercial vehicle sales department, delivered a speech on commercial vehicle market opportunity and HOKA distribution target in the second half of the year. In terms of opportunities, preparations, goals, and strengths, he explained the preparations that China National Heavy Duty Truck Co., Ltd. has made in the current challenging and full of opportunities: manufacturing process, service guarantee, and technical support. Said: "The success or failure of a company is not a starting point, but at a turning point," which undoubtedly points out a hopeful future for CNHTC and even the heavy truck market.
With regard to the HOKA products of CNHTC, Director Wang Yiping from Sanshou conducted product training for everyone, including HOKA announcement introduction, configuration selection, and EGR engine training. Zhong Qinyi, the leader of the marketing network of the Commercial Vehicle Sales Department, also provided detailed guidance to the distributors regarding HOKA's market positioning and corresponding promotion policies. HOKA is positioned in medium-to-long-distance transport highway vehicles, transport dump trucks, concrete mixer trucks and various special vehicle chassis. The focus of sales is to promote HOKA's "four-piece money-saving system", that is, the product configuration is higher than the Steyr platforms such as D and E, and the cost-effective advantage is outstanding; the use of the exclusive III engine of the heavy truck can be successfully on the card, the user saves money Oil-saving; service quality is good.
At the same time, the leaders also explained in detail how the sales cooperated with the sales cooperation unit, and the selling point's refining and marketing ideas were fully explained.
The second day of the meeting was mainly the exchange of cooperation business. The leaders of CNHTC interacted with branch companies and distribution companies, and made detailed exchanges on the sales situation of the Liaoning market after the implementation of State III. At the same time, it also negotiated publicity plans for outdoor advertising.
The Liaoning Regional Conference ended with a lively dinner. Through the exchanges and learning, all participating units had a certain understanding and planning for the market in the second half of the year. It is believed that this is the original intention of CNHTC to hold this meeting. After striding toward the heavy truck market after the country III, although this market may be a smoke in the future, these soldiers are ready to go and we are waiting to see...
View related topics: China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry
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