How does the instrumentation industry break through?

In recent years, with the strengthening of independent innovation awareness of enterprises, the R&D enthusiasm of the instrumentation industry has reached a new height. However, with the investment in R&D, a series of new problems have also appeared in front of companies. For example, how does the new product market for R&D users accept, how to promote new products, and how to compete with foreign companies? This is an embarrassing situation in China's instrumentation industry: R & D products do not applaud.

Mei Yonghong, director of the Department of Policy and Regulation of the Ministry of Science and Technology, said that new products developed independently are often well-known, which is a common problem faced by enterprises. When she called for the issue of innovative product quality, she also hoped that the majority of users would give more care to ethnic enterprises. At the beginning, the automobile industries in Japan and South Korea lag far behind the United States and Germany. One of the most important reasons for catching up is the full support of domestic consumers. Their electronics, home appliances and other industries are also heavily used and improved in the country before they go abroad.

On the other hand, when users discussed the comparison of domestic and international instrumentation brands, they pointed out that domestic instrumentation has poor stability. In addition to the low price, other features are not prominent, product quality is unstable, and the purchase depends on luck. Therefore, key positions are not available, problems are likely to occur at key moments, and problems cannot be dealt with in time. This is a fatal flaw. The complicated operation interface is too complicated and simple.

Recently, China Instrument Network visited an instrumentation R&D enterprise—Xinghua Jingtai Instrument and Meter Co., Ltd. The new product developed by the company, Jingtai Brand JT-C50 Concrete Moisture Content Tester, solves the problem of measuring the moisture content of concrete and replaces the inaccuracy of the wood moisture meter to measure the results. When the product is used, simply place the sensor on the surface of the concrete. The electromagnetic wave at the sensor's sensor is scanned into the concrete base to induce the water content in the concrete, and then displayed in digital form on the liquid crystal display of the instrument. Above the screen, it is very intuitive. After the company launched the product, it immediately carried out carpet sales and division management. Now, the product has spread all over the country with a market share of about 60%.

From the above, we can see that, in the launch of products suitable for the market, Jingtai Instruments has adopted a proactive, efficient and rapid sales strategy to enable it to quickly capture the market. Only such achievements have been made. Later, the person in charge who had tasted the sweetness expressed to us that in order to meet the needs of the market, the company is prepared to further improve the technology of the instrument and improve the performance of the instrument to suit the application of the product in different occasions.