On the afternoon of September 16, the China LED Industry Specialization and Collaborative Development Summit Forum was held in Shenzhen Longgang Bentley Hotel. Mr. Zhang Yufeng, Secretary General of Building Electrical Professional Committee of China Building Decoration Association, Mr. Zhang Yufeng, Secretary General of Guangdong Lighting Association, Mr. He Jingcheng, Founder of China Lighting Elite Club, and other industry leaders and representatives from Guangzhou, Shenzhen, Foshan, Zhongshan and other places nearly 200 People attend the forum. Mr. Liu Xiaoxiong, Vice President of Shenzhen Weiwei Photovoltaic Lighting Co., Ltd., General Manager of Outdoor Lighting Sales Center of LED Lighting Division, and Ms. Zhang Li, Director of Marketing Center, were invited to attend the event. Mr. Liu Xiaoxiong delivered a keynote speech at the meeting. Hosted. At the forum, Liu Xiaoxiong, vice president of Weiwei Co., gave a wonderful speech on the theme of "China LED Industry Market Analysis and Enterprise Positioning". Liu Xiaoxiong pointed out that under the background of the global LED high-end and low-end market, the lighting products of 70 are produced by Chinese enterprises. In recent years, more and more companies have entered the LED lighting industry, while the upstream, downstream and downstream manufacturers have experienced the development from the germination to the outbreak. The LED lighting industry in 2014 is destined to be full of changes, opportunities and challenges. Can the enterprise be in the industry? The key to sustainable development depends on the positioning of the company itself. Affected by many factors such as the emergence of e-commerce model and cross-border competition, the price of LED products has dropped significantly, the price difference between network and entity is small, and the price difference between brand-type lamps and non-brand lamps is obvious, and the influx of brands is intensifying. If enterprises want to be based in the industry, they will use enterprise expansion, high brand and low price to seize the market. In this context, products with higher brand awareness, as well as light sources and lamps with extremely low prices, have become the killing tools for channel robbing. Liu Xiaoxiong stressed that it is necessary to be cautious when investing in the industry to expand production and integrate mergers and acquisitions, analyze the current market conditions, and proceed from the enterprise itself to clarify the reasonable and precise positioning of the enterprise. When talking about corporate positioning, Liu Xiaoxiong believes that lighting companies have three choices in the process of development: First, choose professional focus on technology, focus on the market, focus on products, survive with a skill and seek development; second, choose the scale to fight the price war, carry out capital Mergers and acquisitions or resource integration, to strive for a decisive battle with strength, to win; third is to choose a supporting role to do OEM, consignment, relying on large enterprises to serve, due to rapid market changes, many companies in the industry are still not ready Enterprises must always be ready to face challenges and face challenges in order to embrace the bright future of LED. At the forum event on the same day, the participants also shared industry development experience and conducted in-depth discussions on topics such as LED manufacturers' horizontal cooperation, project procurement management, and future development of non-light source COB products.
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