Rapid decline in used car sales

At the beginning of this year, Beijing's limited licensing policy brought a greater impact on the used-car trade, resulting in a sharp drop in the used car price in Beijing. Last week, the reporter learned from the used car trading market in Beijing that the price of second-hand cars has picked up slightly in the past two weeks after the prices of second-hand cars fell by 10%-15% or even reached 30% in the first two months of this year. , And in the next time, it is expected to further warm up, but by the new car market, new car prices, and increased use of used car sources, used car prices may not be able to further rise.

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The price of used cars fell by 30% in the first two months

Wang Anxuan, assistant general manager and sales director of the first car network specializing in used car market research, introduced that in the first two months of this year, the volume of used cars in Beijing was only 6,000 per month, which was 25% of the same period last year; There are more than 1,000 car dealerships and 4S shops in the automobile industry. On average, each store has only a few turnovers per month. Therefore, the market price system has not yet been established, and the price of the recent transaction has a greater chance. However, on the whole, Beijing’s recent second-hand car prices have dropped by approximately 10% to 30%. At present, there are few consumers who qualify for car purchase in Beijing, so Beijing can be said that there is basically no market. In the second-hand car sold in the previous two months, the local digestion accounted for only 28%-30%. In last year's second-hand car trading volume, the relocation only accounted for 9%, which was about 5,000 vehicles.

"But although there are fewer cars, the demand for purchases still exists," Wang Anxi said. The facts after the introduction of the New Deal did not seem to have been as expected by people. It was not that no one had paid attention to used cars. Hu Dingcheng, deputy general manager of Beijing Zhongjin Real Estate Used Cars, said that after a period of wait-and-see emotions, used car prices have picked up slightly in the past two weeks. “For example, for these mainstream used cars of 80,000 to 300,000 yuan, a month Before we can get a 20% price drop at the original market price, we can't get a 10% rebound now."

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Intermediate car reluctant to sell

Judging from the various categories of second-hand cars, Hu Dingcheng, deputy general manager of Beijing Zhongjin Real Estate Used Vehicles, introduced that the biggest impact of the New Deal is now 80,000 to 300,000 yuan for mid-size cars. The reluctant selling phenomenon of this part of the model is the most obvious. “These vehicles were originally mainstream models in the used car market, but now the source of this part of the car model is still tighter than last year. For example, about 10 million vehicles with a vehicle age of two or three years are the most popular among the market, but Now that these sources of light supply the Beijing market are not enough. The owners feel that the price is low now, wait and see."

At present, the main force of used car trading is under 80,000 yuan. “Especially low-end vehicles with a price of less than 50,000 yuan. Most of the car owners sell this car in order to obtain a car purchase index. They are not very sensitive to price, and the price of the low-end car itself does not fluctuate. Therefore, this level is reluctant to sell. The phenomenon is not obvious." Hu Dingcheng introduced that the price of this part of the model dropped by about 20% last month and has now recovered.

The models with more than 300,000 yuan are not affected by the policy, because this part of the model was originally to Beijing as a distribution center, most models are from other provinces, and then sold to other provinces.

In addition, some of the traditional rules of used car trading are still playing a role. Wang Anxi said that some models with large market share are still hot models, and the recent price cuts are relatively small. Such as the Passat, Accord, Golf, Jetta, Beverly, Sail, Excelle and the like, and the largest decline is the old imported models and low-end models, such as cars before 1999, such as Opel Astra, Skoda Fresia, Metro Golf , Honda CD5, Nissan Sefro, Duke of Kings, Camry, Kia Deer, etc., these cars are basically all within 50,000 yuan. Some imported cars and niche models also have faster prices. Other small-displacement models, such as Xiali in 2002, QQ in 2003, Antelope in 2003, Alto, etc., these cars are basically no relocation market, so the prices are very low, and even spend a thousand or two thousand dollars. You can buy Alto and even higher-end cars in 1997 and 1998.

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Sell: Quickly

Hu Dingcheng suggested that if there are owners of used car plans, it is actually a relatively good time to sell them. March and April should be the highest prices this year. “Because the current policy details are uncertain, Beijing’s 12,000-owned filing vehicles can only be held in motion, the market is very tight, and used cars are still very popular, so the prices have picked up. In the second half of the year, with the filing of models, With the listing and wait-and-see sentiment, the number of car sources in the market will increase, and prices may fall further. In addition, factors such as the listing of new cars and price cuts for new cars will also affect the decline in prices of used car markets.

Buy: More car sources in the second half

Consumers who are interested in buying a car can wait first and there will be more models available for selection in the second half of the year. Shortly after the introduction of restrictive licensing policies, some manufacturers are exploring ways to replace the preferential policies for vehicles. These policies will become more mature in the second half of the year and should benefit consumers more.

From the perspective of selling channels, Wang Anxuan suggested that it should proceed from its actual needs. If you have a clear goal for the model to be purchased, you can go to the 4S shop for replacement. If the car owner hasn’t thought about what car he wants to buy, he can use online sales channels or auction; if the car owner doesn’t hurry to sell the car, he can find a consignment seller. The consignment store earns not the difference, but the fee, and the owner can slowly Look for opportunities and sell a good price.

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Beijing Jintai sets up second-hand car subsidiary in Shandong

Beijing Used Car Dealer Enters Weifang

After the local transaction of used cars in Beijing bottomed out, foreign sales have almost become the only way out. The establishment of second-hand car branches, local car sales from other provinces has become the choice of many dealers. On the 26th, the second used car trading market in Weifang, Shandong Province, Guangsheng used car trading market opened, and 7 of more than 40 merchants came from Beijing.

The five Beijing-based dealers in the Weifang Guangqi used-car trading market set up brokerage companies in Beijing Jintai and a Beijing Hyundai 4S store. The other five are mostly large-scale second-hand car dealers in Beijing.

“This company in Weifang is equivalent to the branch of our second-hand car brokerage company. It is called 'Beijing Jintai Kairun Old Motor Vehicle Brokerage Company Shandong Branch' (hereinafter referred to as “Kaitai Kairun”).” Dongfeng Citroen Beijing Jintai Kaiyuan 4S shop vice General Manager Shang Wei stated that Jintai Kairun will serve as a window for Beijing Jintai's second-hand car export window and sell used cars sold by Jintai’s several stores in Beijing to Shandong and other places.

In this regard, Beijing Che Yi Pai second-hand car online platform marketing department responsible person said that in Shandong and some Midwestern cities, the local second-hand car source is not rich, mostly old cars, poor condition, Beijing's second-hand car just to play Supplementary role.

It is also understood that Beijing Jintai may also establish a second-hand car subsidiary in Hebei.

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Second-hand car sales diversification

The establishment of branch offices in other provinces is not the only way for Beijing dealers to achieve the export of used cars. Cooperation with other provincial brokerage companies to achieve car sources has also been recognized by some dealers.

The person in charge of the Express Group’s marketing department stated that at present, Express owns its own used car center, but it has set up a separate company in other provinces, or cooperated with other provincial brokerage companies, and has not yet confirmed that “the two models have their own advantages and disadvantages and directly set the company’s profitability. It's your own, but it's big and risky." The person in charge of the Baochen Group's marketing department said that for the used car export, it is currently in a wait-and-see phase and there is no specific action.

In fact, at present, Beijing dealers already have a lot of car sources to cooperate with local used car brokerage companies. Many brokerage companies in the old car trading market are directly collecting cars from 4S stores and then selling them to other provinces. This eliminates the need for distribution. A series of procedures for direct sales of cars to other provinces.