Demand structure adjustment 2014 domestic heavy truck market competition unprecedented unprecedented fierce review In 2014, Zhou Yinchao said that the steady development of macro economy, in-depth adjustment of economic structure, implementation of the country and logistics reform have added many uncertain factors to the heavy truck industry, customer demand and The competition model has undergone major changes, and the market competition is unprecedentedly fierce.
“In January-November 2014, the industry achieved 687,644 heavy truck sales, down 0.93% year-on-year. At the same time, the industry has undergone great changes, especially from the perspective of vehicle structure, the change is more obvious: the proportion of tractor sales From 41% last year to 44%, the proportion of dump trucks dropped from 34% last year to 31%, and the proportion of trucks and special vehicles fell to 25%.†Zhou Yinchao said.
Specifically, in terms of tractors, 4×2 tractors increased by 133%, 6×4 tractors increased by 13%, natural gas tractors still grew at a faster rate of 18%, and dump trucks only had 8×4. The mixer truck achieved a 33% increase, and the 8×4 and 6×4 dump trucks all fell by more than 10%.
For the influencing factors of the heavy truck market this year, Zhou Yinchao pointed out that the implementation of the regulations has a relatively large impact on the industry this year. In particular, the uncertainty and non-uniformity of the implementation of the national four policies have a great impact on the industry. In addition, the greening and logistics planning Factors such as the development of the regional economy and industry norms have also affected the changes in demand across the industry.
Zhou Yinchao also stressed that the technology upgrade brought by the implementation of the State IV in 2014 and the substantial increase in logistics vehicles have led to the transformation of the demand for vehicles into a trend of high horsepower, light weight, intelligence and integration of platform resources.
Breakthrough in market segmentation Shaanxi Automobile's sales exceeded 80,000 units this year. Faced with the unfavorable situation of the overall industry decline, Shaanxi Auto Heavy Trucks maintained a good growth trend this year: cumulative sales in January-November reached 97,900 units, an increase of 10.53% year-on-year. The market share increased by 1.48 percentage points. Among them, the sales volume of civilian trucks is expected to exceed 80,000 units, an increase of 11% year-on-year.
In 2014, in the face of changes in industry demand and structural adjustment, Zhou Yinchao said that the product structure of Shaanxi Auto has also undergone great changes. This year, Shaanxi Automobile's tractor sales accounted for a substantial increase, from 37% last year to 47% this year, while dump trucks fell from 49% of last year's sales to 43% this year.
“Although (the proportion of dump trucks) has dropped significantly, the advantage of Shaanxi Auto's dump truck has not been lost, and its market share is still as high as 21%, ranking first in the market.†Zhou Yinchao added.
In addition, he also said that in the market segments such as port tractors, muck transport trucks and natural gas trucks, Shaanxi Automobile products have achieved the first place in many industries. The port tractors sold 12,000 vehicles this year, accounting for 40% of the market, ranking first in the industry; the sales volume of natural gas trucks exceeded 14,000, continuing to lead the industry; the promotion of new M3000 products achieved remarkable results, and the cumulative sales volume since the listing exceeded 30,000. The vehicle (which sold 24,000 vehicles this year) effectively established Shaanxi Automobile's leading position in the standard-loading and lightweight market.
The overall sales volume of the smooth transition industry next year is expected to be 730,000. The demand structure of the heavy truck market in 2014 has undergone major changes. What will happen to the market in 2015?
"Next year, under the influence of macroeconomic factors such as slowing GDP growth, continuing logistics reform and the arrival of the information industry 4.0 era, through the transformation of logistics and transportation, the development of free trade zones, the development of the western region, the construction of sea and land silk roads, infrastructure investment, and retreat Analysis of the intuitive factors such as the green exchange and the development of regional integration, we believe that there will be no major changes in the domestic heavy truck market next year, which is basically a stable situation.†Zhou Yinchao said that the overall sales volume of the heavy truck market next year will be basically the same as this year. It is estimated to be around 730,000.
“In 2015, the vehicle demand structure will continue to adjust. The growth rate of tractors will be higher than the growth rate of the industry. Compared with 2014, there will still be a certain increase, reaching 45%. The dump trucks will also decline, accounting for 34% of this year. % fell to around 30%; affected by the overall slowdown and operating environment, the overall proportion of trucks and special vehicles is expected to be the same as this year."
In addition, Zhou Yinchao also pointed out that next year, 40,000 vehicles of Guosan vehicles will be pre-sold (this year's national three-car inventory), the annual sales of natural gas heavy trucks will exceed 70,000, and the proportion of vehicle sales in the first half of the year will be heavy truck industry. The three hot spots that are most worthy of attention.
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