A Tentative Study on the Reform of Construction Machinery Industry under Financial Tsunami

In the financial tsunami that has been overwhelming, all walks of life are particularly depressed. The so-called poor are changing their minds. The golden decade before the rapid development of the construction machinery industry has obscured too many destabilizing factors, and at the same time, new industries emerged. It is even more dazzling that domestic and foreign mergers and acquisitions by some industry giants facing bankruptcy and standing at the commanding heights of the company's high-profile point are so dazzling that people must think of one line. This is the best time and the worst time.

Jiangshan’s generation of talents is represented by Chery’s heavy industry. This new star of the industry can be said to be eye-catching at this year’s Beijing BICES 2011 exhibition. Although this is only a year or so before the rookie enters the construction machinery industry, this does not prevent it from At the exhibition, several kinds of products that have already begun to show serialization scale were exhibited. The self-developed excavators have the characteristics of high reliability, high efficiency, and low fuel consumption. At the same time, the cab has fully applied the principles of ergonomics to design and drive more. safe and comfort.

By integrating global resources and adhering to scientific and technological innovation, China has built its own brand and plans to use it to become a world-class mainstream brand of mechanical equipment in 5 to 10 years. This is the appetite for this car-making company. And relying on the parent company's strong overall strength and first-class product technology, this slogan does not seem to be a castle in the air.

The joining of Rongsheng Heavy Industries and the establishment of the State-owned Assets Supervision and Administration Commission of State-owned Assets Supervision and Administration Co., Ltd. backed by the establishment of the National Machinery Heavy Industry Corporation made domestic manufacturers feel even more chilled. Throughout history, the forces of the New Army often quietly transitioned from small businesses to large capital investments. Large companies investing in the industry must not be underestimated. The new forces in these construction machinery industries are expected to grow rapidly into companies with certain voice in the industry. This is obviously an inevitable development of the market, but it is a nightmare for established companies.

M&A diversification becomes an inevitable choice for enterprises. In the current economic cooling situation, quite a certain industry has already faced a crisis of overcapacity. How to effectively release production capacity and find the future growth point of the industry is a major issue that has plagued the company's hand in hand in solving problems. It is relevant in the country. With the support of departmental policies, many domestic companies have chosen mergers and acquisitions to respond to the extension of their product lines. For example, China Lands involved in earth-moving machinery, Liugong and Shantui have successively bet on concrete machinery, and even competition in the secondary market has tended Intensified, the companies that used to be a one-million-dollar deal will become increasingly difficult to survive. If the service is not in place, their existing market will continue to be swallowed up by their opponents. In the "Twelfth Five-Year Plan" development plan, it is also proposed to cultivate several large-scale group companies to achieve this goal. M&A is one of the inevitable paths to be taken. It can be predicted that in the future, the continuous upgrading of market competition will easily lead to polarization. After a thorough reshuffling in the near future, it is a general trend.